Are you playing an active role in generating leads for your small business?
August 18th, 2008Is your small business marketing strategy focusing on lead generation? If your business is fueled by leads, that should be your primary goal – generating and converting leads as efficiently as possible. For example, if you’re a realtor, you should worry about generating leads first and selling real estate second. With no leads there are no sales. That’s why you should constantly be generating leads and a strategy surrounding just that should be documented in your small business marketing plan. You can generate leads any number of ways, one being some sort of “opt-in” at your website. You offer something for free in exchange for visitors to leave you their email address. Each name you collect will be added to the list you use for your small business marketing campaigns and will be a qualified lead you can continue to market to until it becomes a sale.
