Baby Boomers: Reach Them Through Direct Mail
August 11th, 2008Preconceived notions about direct mail are costing a lot of marketers business. Recently, independent surveys have revealed some earth shaking statistics regarding the effectiveness of direct mail advertising.
As more than half of the Boomer Generation pushes past 50 – and out of the “coveted” 18 – 49 target – many marketers believe the Baby Boom has become the Baby Bust. Well, as this study is about to show, reality once again debunks perception.
Fact is, this largest segment of the American population continues to be a Baby Boon.
They are much less brand-rigid than the generation that preceded them, and they boast far greater spending power than the generations that come after. What’s more, they’ve shown themselves to be both receptive and responsive to a marketing medium that has grown and evolved right along with them: mail.
So while the Boomer Generation is aging, don’t pack them away on a shelf just yet. Reaching Boomers With Mail reveals why they’re such a fertile target in today’s profit-or-perish marketplace, and why mail can be an effective media channel for getting them to take action.
They have disposable income
They Like new brands
They Buy luxury items
They Read mail
Marketers that are interested tapping this market will be interested in the complete reports and information. Direct marketing is not “shoot-from-the-hip” advertising that occurs in newspapers across this country daily. Who remembers flypaper? Newspaper advertising is much like hanging some flypaper and hoping someone sticks to it long enough to read the ad.
Direct Mail saves money since it can target your customer and ignore the rest. Direct mail is measurable. You can exactly measure response.
A detailed and complete report may be yours free of charge.
