Marketing small businesses by endorsement
If you have a healthy relationship with your current customers, it is easy to get repeat business from them than to get business from a non-customer. Cull this relationship by creating special deals that are for existing customers only. Also announcing special products or services to these existing customers before the general public will also endear you to them.
These existing customers are your best small business marketing team available. Create an incentive for them to spread the good word about your business and you will be pleased with the results. A recommendation from a happy customer is worth an infinite amount of marketing dollars.
Look at the mega bucks athletes get from endorsements. Try your hand at this type of marketing and see your sales and customer base soar.
