I wanted to thank my customers, so I tried promotional items.
Branded flash drives are a wonderful tool in advertising, and many companies are using them effectively on a day to day basis. I own a company that specializes in a certain kind of technology, and we have had a lot of success with promotional flash drives. I’ve had more than one customer send a thank you note for the USB flash drives we’ve sent them, and that’s a great sign that it’s working.
One of the best things about branded flash drives is the potential to generate some good word of mouth advertising for your company. A person will typically attach USB flash drives to their key-chain, and carry them around. Every time they use their promotional flash drives to transport computer files, their friends will see them, and it might help create a new customer.
The idea of using promotional items isn’t anything new, but USB flash drives are a cut above the rest. They’re much more useful and impressive to customers than a letter opener, or a pen, and by using promotional flash drives, you’re showing that you’re not an old fashioned company. Using branded flash drives shows that you’re sophisticated and with the times, while using a hat or a pen-light doesn’t.
My customers are certainly pleased with the items, and the most important idea behind promotional giveaways is to keep the customers you have. I think these are really great in that regard, so it’s already a successful strategy, even if we don’t get a single new customer.
